The long tail bookcover

why they deserve your focus! • Yoast

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly…

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How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person,…

YouTube keyword research: screenshot Tube Buddy Keyword Explorer

How to do keyword research for YouTube • Yoast

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for…

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How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have…