Global social media usage has been growing steadily over the past ten years, and by 2025, it is expected to reach nearly 4.4 billion users. Popular social networks like Facebook, Instagram, LinkedIn, Twitter, and others have changed how people live their lives. We now communicate, share content, and use the internet for extended periods of time.
It changed not only the way we interacted with one another on social media but also the way businesses approach marketing. Companies use social networking sites for advertising their products, and marketers have discovered a new channel for connecting and interacting with their target audience.
Best Social Media Marketing Platforms
Your top choice is Facebook because it has more than 2.27 billion active monthly users. You can use the Facebook Ads Manager to create ads that specifically target users based on their age, location, gender, relationship status, level of education, interests, job title, buying habits, device usage, etc.
In order to reach your current customers, Facebook also gives you the option to create Custom Audiences using a list of phone numbers or email addresses. Targeting customers who have visited your website is another option you have with Facebook Pixel. Each business must have a Facebook business page, but make sure to update it frequently.
Every day, users of the video-sharing website YouTube watch one billion hours of content. In addition to being the second-largest social media platform, YouTube is frequently referred to as the second-largest search engine after its parent company, Google.
Therefore, you must be on YouTube if you use video marketing to promote your business. Here’s how to get started with setting up a YouTube channel for your company. Additionally, we advise reading up on YouTube SEO or thinking about using YouTube advertising to broaden your audience in order to help your videos be found by more people.
With most of its users under 25, Instagram is one of the newest social media platforms. It is, therefore, the ideal social network for businesses or brands that cater to young, trendy demographics. Instagram is perfect for images and brief videos with little to no text, and it also integrates with your Facebook and Twitter accounts so you can share the same ideas everywhere.
Urban areas typically have a more considerable Instagram following, so businesses specializing in fashion or digital technology will perform better than those specializing in agriculture or home construction.
and that’s it. We hope this has been of help to you.