Local search site Local.com has integrated local video ads throughout its site. Initially the ads will come from Jivox, an online local video advertising provider. Eventually, the video ads will expand to include more providers.

“We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services. It’s natural for video to be integrated into our local search ecosystem over time,” said Kim LaFleur, Local.com vice president, product management. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget to move to television advertising yet, and unlike TV advertising, ROI is fully trackable. We plan to incorporate additional video capabilities and syndication to our network next year.”

Related Reading:
Local.com Partners with Hearst's White Directory Publishers
Local.com Launches Ratings and Reviews Engine
Local.com Renews With Yahoo As Search Partner

At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.

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Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.

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Over the summer, Google launched a Second Life-esque 3D chat product called Lively. It seems Lively is not exactly living up to its name. Google is killing Lively at the end of the year.

While Lively is certainly not the first Google product to head to the chopping block, its shelf life did seem a bit short. Still, Google says it needs to focus on its flagship areas of search, ads, and apps.

Teens who use social media such as MySpace and Facebook are not just wasting time, they are in fact developing important social and technical skills online, according to new research from the MacArthur Foundation.

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Kvetch is a site that displays "Kvetches," or funny complaints that are sent to it via Twitter. One "Kvetch" is displayed at a time on the site's home page, and you can either give it a thumbs up or thumbs down.

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So much for the idea of a second Second Life.  Lively, launched by Google this July, has already been deemed something of a failure, and the search giant's issued a notice that it will more or less kill the collection of virtual rooms at the end of December.

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Not unlike President-Elect Barack Obama's campaign for the Presidency, protestors fighting for gay rights are using the Internet as one of their biggest weapons in the battle for equality. More specifically, countless websites (and social network groups) have sprung up in support of gay rights. Sites like JoinTheImpact.com and MarriageEquality.org to name a couple.

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Yahoo has released the beta version of a new service called Yahoo Glue. What Yahoo Glue does is piece together results from different popular sites and bring them to you on one page. For example, a search for an NFL team will bring up results from Wikipedia, Yahoo Sports (including stats, rosters, schedules, etc), YouTube, Yahoo Maps, Yelp, Flickr, Yahoo Groups, and Yahoo Answers.

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Barry Schwartz posted something of a rant at Search Engine Roundtable after an unnamed blogger attacked the site's live blogging coverage of PubCon:

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