To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.

One highly-charged example is the case of Jew Watch News, an anti-semitic hate site that managed to get top ranking for the query "Jew." Several Jewish and anti-defamation groups joined together in a coordinated Google bombing campaign to push that result down in the SERPs, and the results of that bomb can still be seen today.

In today's SearchDay, "Google Bombs, Jew Watch News & the Hypocritical Linking Universe," Marty Weintraub looks at that Google bomb, and tries to find where a Google bomb meets SEO, and where paid links fit into the picture.

For the first time Wordtracker are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.

Entitled 'Profit from Keywords', the videos are designed to help new webmasters get the most out of keyword research. The short 5 minute videos are accessible to complete novices to search engine optimisation but detailed enough to provide a useful resource for in-house experts & agencies to educate their brand owners & clients.

At the recent SES in London, Wordtracker CMO Ken McGaffin raved about the results of "keyword creativity" seminars he has been leading with household brands that were revealing unique market insights into both offline and online customer acquisition and retention strategies. By including other non-SEO staff and stakeholders in the keyword research process, he found that no two seminars produced the same results and these companies were broadening their online vision overnight.

"Wordtracker has always considered educating our clients a prime remit which is why we launched the Wordtracker Academy last year," said McGaffin. "Clients or potential clients need to know the various ways that keyword research can enhance their business online. At the start this can be especially daunting for SMEs, so the videos provide an easy step by step process so that businesses can get up to speed quickly."

Every SEM expert understands the value of educating the market, but it's no secret that as an industry we've never done it very well. Ken hopes that these videos will help small and medium sized businesses nip the cost of mistakes early in the SEM campaign implementation stages. After all, who wants to rank for terms that no one searches for?