Providing quality backlinks are probably the most effective piece of the puzzle when it comes to driving traffic to your blog. It is no secret that traffic equals money making potential. There are sev...

Many new internet marketers are happy to simply generate traffic to their offers. However, it doesn't take long before they realize that conversion rate is a more important measure, particularly if th...

SES NYC is fast approaching. My session with Chris Boggs and Lee Odden titled Beyond Linkbait will cover some interesting ideas. I spoke to Chris today to get his take on the idea of going beyond linkbait. One topic he's covering is reciprocal links - good or bad? If done properly, they can still be a good SEO tactic, says Chris. They need to happen naturally and be relevant. He has some great ideas on how to make these links work for SEO and offers examples of what a bad reciprocal link and a good reciprocal link would be. Chris plans to share a case study about creating content for YouTube or other social media sites that is not intended to produce links directly. "We built a peice of content around a game on a client's site with the intention of building buzz and getting bloggers to write it about it and then link to the client’s site where the game is hosted," explained Chris. They've had over 25 000 views on YouTube and a flood of links and traffic to the client's site. Sounds like a hard act to follow! My case study is about The Bounce Test videos and how we took this content and turned it into a serious women's health issue backed by research that got coverage from influential bloggers and mainstream media sites. See you in New York on the 20th March .

Posted by great scott! Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with the surge of traffic a front-page spot on a social media site can get you, but what're you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving? If you have a sudden increase in visitors, but see no gain from it, then you've actually done yourself no favors (especially if there was significant time or money spent on the effort). Dennis will help explain what to look for, how to analyze it, and why delving deeper into your analytics can really help to shape your marketing efforts. I hope you've enjoyed these interviews from SMX West. We'll be back next week with a more traditional installment of Whiteboard Friday, but you can expect more video content and guests from future industry events. Cheers! Do you like this post? Yes No

I think that we all agree that traffic is potentially money in any case when working on the internet. Writing articles to get traffic is much simpler than most might think. It may not be easy but it m...