Yahoo just announced Shine, and is hopping on the bandwagon that says women are a great target. Why now?

Just like iVillage, Glam and others, Yahoo knows that getting inventory in home, garden, health and other categories can translate into higher effective CPMs. They developed nine separate content areas and 38 sub-topics that appeal to visitors and advertisers.

What's Been Launched?

Yahoo has licensed decent article content for Shine, from major publishers who already cover this desired content in print and online. Then they hired both editors and bloggers to fill in the rest. There's no focus on video content yet.

Like any respectable Web 2.0 community, Yahoo also encourages contributions by visitors. If you have Yahoo email, then you automatically have access to your own blog. Of course, Yahoo also encourages you to buzz articles shown at Shine.

You can search content across Shine only, which should equate to site search on competitor sites. Given the sparse content so far, the results are fairly limited. So Yahoo isn't trying to create a vertical or women's search engine -- or directly respond to Ask.com, which recently claimed that position.

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Posted by great scott! Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with the surge of traffic a front-page spot on a social media site can get you, but what're you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving? If you have a sudden increase in visitors, but see no gain from it, then you've actually done yourself no favors (especially if there was significant time or money spent on the effort). Dennis will help explain what to look for, how to analyze it, and why delving deeper into your analytics can really help to shape your marketing efforts. I hope you've enjoyed these interviews from SMX West. We'll be back next week with a more traditional installment of Whiteboard Friday, but you can expect more video content and guests from future industry events. Cheers! Do you like this post? Yes No

Posted by great scott! Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with the surge of traffic a front-page spot on a social media site can get you, but what're you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving? If you have a sudden increase in visitors, but see no gain from it, then you've actually done yourself no favors (especially if there was significant time or money spent on the effort). Dennis will help explain what to look for, how to analyze it, and why delving deeper into your analytics can really help to shape your marketing efforts. I hope you've enjoyed these interviews from SMX West. We'll be back next week with a more traditional installment of Whiteboard Friday, but you can expect more video content and guests from future industry events. Cheers! Do you like this post? Yes No